Monday, November 15, 2010

Should we change our tagline?

We just did an interview with Outside the Loop radio, Chicago's Almost Above Ground Audio Magazine (http://www.outsidetheloopradio.com/about-us/), and it occurred to us, perhaps we should change our mission.

Chicago Lawyers (the bench now includes a non-attorney. Thank God.) Judging Chicago Burgers (We have never ordered a burger. They ALWAYS have cheese.)

What do you think, would you order a Burger without cheese? Let's be serious here, assume for those of you who cannot eat cheese, that you could. Would you ever order a plain burger?

4 comments:

  1. If you're asking whether you should change your tagline to "Chicago Lawyers Judging Chicago Cheeseburgers," sure...why not. Just make sure you definitely dissect the cheese in detail in your review!

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  2. Maybe the strategic use of a footnote would both add clarity and emphasize the legal weeny-ness of the bloggers?

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  3. as the non-attorney flag bearer, call me biased but i like the idea of a new tagline. here are two suggestions:

    "making an argument for the best burger in Chicago."

    "beefy. cheesy. overeducated."

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  4. also, i would never, ever order a burger without cheese. unless maybe it was some kind of exotic meat preparation. but even then, i can't think of any exotic meat preparation that would not be improved by a slice of melty delicious cheese.

    remember the cheese on the burger at the Capital Grill? good times. they still win best cheese.

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